Monday, October 31, 2005

Balloons Highlight World Wonders

Hot air balloons are often used to highlight a photo of an area as they add beauty and a sense of wonder, making everything seem larger than life. Even places dramatic enough to inspire Walt Disney use balloons to attract attention to themselves. Consider this Reuters photo of a famous German castle which is competing in a contest to be named one of the New Seven Wonders of the World:

Balloons flying in Schwangau"Two hot air balloons pass the southern Bavarian castle Neuschwanstein during a sunny autumn day in Schwangau, about 75 miles south of Munich, October 28, 2005. The castle is one of six German and 200 worldwide candidates for The New Seven Wonders of the World awards. (Michaela Rehle/Reuters)"

The balloons add a sense of drama and uniqueness to the scene. Promoters and advertisers have long understood this, leading to a host of balloon sponsorships, balloons in advertising, and tourist brochures and maps featuring hot air balloons as a way of making the destination seem like an exciting place. Taking a balloon ride in Germany here would certainly be exciting!

It's good to see the modern wonder of ballooning being used to showcase the Wonders of the World. For balloons, one of our wonders are the Special Shape Balloons flying at balloon festivals and grand openings.

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